Guest posting is one of the best and easiest ways to effectively improve your content marketing mix. Content is essential for improving your organic rankings. It’s one of the best ways to not only get new readers but also to keep readers coming back for more. To guest post means to publish posts that are written by someone else or by publishing your content on someone else’s website/blog. This can be someone in the same niche, an agency, or someone you hire for the job. Here are some of the benefits you can get from guest posting.
- More Content
First and foremost, when you leverage guest posting, you have more content to work with. You are going to have a lot more content to publish on your website when you get someone to guest post on it. It’s content that you don’t have to spend your time and energy on. This can be a very good option for those with limited time as it is. If you don’t have a lot of time to spend creating content, guest posting is a good way to fill in the gaps. This can be especially true for a business owner that’s already wearing multiple hats as it is. While it is always a good idea to find some time to write and publish your content, you can take a lot of the pressure off yourself by relying more on guest posting too.
- Increase Organic Traffic
Another benefit has to do with the organic reach you can get from it. You will be able to publish more content on your site or blog. This alone can help you target more organic keywords and key phrases within your niche. This can help you boost your reach by centering on different topics and it can even help you drive more organic traffic by bringing the guest poster’s readership to your website via link building.
- More Points Of View
Another good thing you can get from guest posting has to do with the ability to get more points of view. This is true even if you are efficient and you find time to publish content daily. Even if you have the time to create your content daily, you can get a lot of benefits by adding more points of view to your site. You generally have a specific way of looking at things. This doesn’t always help reach new audiences. In general, people will gravitate towards points of view they also have. Therefore, by adding more points of view to your blog, you can get more people to read and engage with your content.
- SEO Benefits
There are numerous SEO benefits that you can gain from using the guest posting strategy in your content marketing mix. There are plenty of SEO benefits that will help you rank better for various keywords. Creating and maintaining a blog is one of the top ways to get your content ranking as high as possible for buying keywords within your industry or niche. You may be wondering how blogging helps so much? When you use guest posting, you are publishing more content. You are also publishing more content that hits different points of view. Likewise, you get content that has a different voice and content that reaches different audiences. All of these things make it easier for your content to rank better for various keywords. It also helps you cast a wider net when it comes to the things you rank for. For instance, if you are in the food niche and you publish a lot of Paleo recipes, you can start to branch out to food bloggers that offer Keto recipes. It will not only help you hit a new vertical and get your content into the search engines targeting even more keywords and phrases.
- Build Authority
You want to try to build as much authority as possible. Authority gets your trust. Your readers want to trust that you know what you are talking about. This is generally why people only click on the first few search engine results. The majority of people use search engines to find the websites they should rely on for quality and accurate information. The more quality content you publish, the more of an authority figure you’ll become. The good thing about guest posting is the fact that you can leverage other people’s content and recognition to strengthen your website and brand.
How Can You Get More Out Of Guest Posts?
There is a lot to be gained from using guest posting on your site. However, you also want to ensure you are doing it properly.
There was a Google algorithm update a few years ago that penalized a lot of websites that abused guest posting. It’s not entirely true, but it still serves as a good warning. This came to light when a former Google spokesperson made a statement that suggested that guest posting was dead. However, Google jumped out in front of this and claimed it wasn’t. They made it known that if you do it the right way, it’s still beneficial. A lot of the comments made by the former Google spokesperson were targeting the websites and blogs that were abusing guest posting and using it to try to “game” the system with poor quality content.
Some Tips For Better Quality Guest Posts
- Don’t Sacrifice Quality
The main thing you want to do is ensure you are reading over the posts before publishing. You want to ensure they are grammatically correct and that they don’t have spelling errors. You don’t want to publish any guest posts that lack quality. Quality is much more important than quantity in today’s algorithm ranking factors.
- Unique Content
One thing you need to avoid with guest posting is publishing duplicate content. This goes with any content you post. You need to ensure you are posting unique articles and content. The last thing you want to do is publish articles that have already been published on the web. This is going to be detrimental to your ranking efforts.
- Outgoing Links
You need to ensure you are only linking to high-quality pages. Do not add outgoing links to spam or low-quality sites. This is only going to hurt your rankings. You also don’t want to include too many of them and try to avoid stuffing your author bios with outgoing links. Allow a couple of links and nothing more.
- Keep Things Relevant
A good thing you can do to improve your guest posts and drive more engagement with them is to keep things relevant. You want to focus on having people publish guest posts about relevant content that people want to read. Have high standards when it comes to what you publish on your site. You want to ensure the content is high-quality and relevant. Try to view the content before accepting it. You also want to try to discuss various topics they can hit on with their post. You want the post to be relevant to your audience’s interests. You also want the post to be packed full of value.
- It’s Your Blog
It’s always important to remember that you are in complete control over what gets published. It’s your blog or site.
Using guest posting is one of the best ways to get new readers and to keep your current readership interested and engaged. However, you need to use it properly. When used effectively, you can get great SEO results from guest posting and it can prove to be a major source of evergreen authority content for your website.