What are the Best Types of Backlinks for Link Building?

Backlinks remain a crucial element of any successful search engine optimization (SEO) plan. They play an important role in helping search engine algorithms determine the relevance and credibility of a website. This consequently can help to improve the website’s search engine rankings. From our experience as a link building service, there are nine different types of backlinks that can boost your SEO efforts, each having its own unique features and benefits.

Editorial Backlinks

These are links that are placed within relevant, high-quality content and direct to your website. They are commonly obtained when your content is referenced as a source of information, a representative from your business is quoted, or when your site is included in a compilation of links on a specific topic. To gain editorial backlinks, it is crucial to produce content that establishes your authority and makes your site and brand a reputable source for interviews and industry knowledge. Check out our guide on getting started in link building.

Backlinks From Guest Blogging

These are links included in guest posts that you submit to well-established websites. Guest blogging should be a significant aspect of any SEO strategy, and the goal should be to identify high-quality sites for these opportunities.

Backlinks in Business Profiles

When creating digital profiles for your business on business listing websites, social media platforms, industry directories, and review sites, you typically have the option to include a link to your website. Search engines view these listings as evidence that a website has been established for a prolonged period.

Backlinks from Webinars

Websites frequently feature webinars on their pages, which can include links to your company and information about what your company does. You can acquire these backlinks by implementing strategies similar to those used for promoting blog content. Your webinar can serve as a resource for the websites you are targeting for guest blogging opportunities.

Free-Tool Backlinks

Offering a useful tool for free can be a highly effective way to gain attention and backlinks, both of which have a significant and long-term impact on SEO. This can include things like creating a valuable tool, such as a cost calculator that would be beneficial to people in your industry, or offering a free version of a commercial application. To generate backlinks, promote the tool on websites with a similar audience to yours (use SEO tools to find them) and the sites that you are targeting for guest writing opportunities.

Acknowledgment Backlinks

Websites often display acknowledgments when a company makes a donation, has a representative speak at or supports an industry event, etc. You can identify the source of your competitor’s backlinks and develop a strategy to gain recognition for your website using these acknowledgment backlinks.

Guest Post Bio Links

Most websites that accept guest blogging but don’t permit backlinks within the article will typically allow them in the author’s bio section. Even though these backlinks are not connected to editorial content, they still have an impact on SEO because guest bloggers often link to websites with a larger audience. They are aware of the popular places where people read blogs, articles, and find recipes.

Badge Backlinks

Creating badges to award other companies as recognition for their position or performance is an excellent method for obtaining backlinks that should definitely be considered. Whenever such sites prominently display the badge on their websites, it will result in a link back to your website. Again, you should use SEO tools to identify websites with audiences similar to yours to identify potential targets for your badge program.

Comment Backlinks

Whenever you post a comment on a blog article, you are usually given the option to include a link to your website in your comment. Although these links may not have as much influence as other types of backlinks, they can still be beneficial for SEO.

All of these sorts of backlinks should move the needle and help your business grow and win more custom. If you need help – we’re here – contact us.

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