Social media is one of the best platforms you can use to drive traffic and generate high-quality leads. You only need to know the proper channels and methods that you can use to attract the right audience and convert them into potential and even loyal customers. Here are a few tips on how:
Share Quality and Informative Content
Social media is all about sharing content people can use or relate to. That said, the only way you can build a following on the various platforms is if you share and upload quality content for potential followers to consume. While making regular posts and uploads would be a great idea, you don’t want to be posting just anything but quality content.
Originality plays a crucial role in how well consumers see and consume your content. Make an effort to create content unique to your brand, something they most likely won’t find with anyone else. You also should be consistent with your uploads and keep them guessing on what you will post next. Posting interesting but varying content makes you unpredictable and keeps your audience yearning for more.
One of the advantages of sharing content on social media is that it allows for other users/audiences to share the same within their circle of friends and acquaintances. This gets your brand and channel known pretty fast, especially if this is the kind of content your customers have been yearning for. Allowing other users to share your content increases visibility online, earning you more backlinks that translate to higher SEO rankings. The fact that other users are consuming and sharing your content improves your brand’s trustworthiness and commands authority.
Uploading quality content on the various social networking platforms and sharing links to your pages and blogs can also attract other industry players as well. Some may even seek permission to use your content on their websites and other channels, expanding your horizons even farther.
Grow your Following
Having a social media presence is one thing; using it to boost your SEO campaigns is another. Creating profiles and uploading content is only the first step; you still need to have the right audience to consume your content. Having more followers on social media makes it easier to sell and promote your business/company/brand than if you had none.
While it might be tempting to use a shortcut and buy followers, this just won’t cut it. Even though Google might not penalize you for it, the followers might be useless for they might be bots or not interested in your content. The best way to boost your SEO marketing and campaigns is to get followers organically. By posting quality and relatable content for your audience, more and more people will become followers, growing your following by the day. The best thing with organic followers is that they won’t just be consuming your content but are also potential customers/clients. The more followers you have, the higher your online visibility will be, a significant boost for your SEO campaigns.
Connect With Your Audience
Many successful industry players use social media not only for marketing but also to connect with all their clients/customers. Social media provides a platform where a potential/loyal customer can contact you directly for either clarification, consultation, or complaints. This gives customers peace of mind knowing they can contact you at any given moment and be sure to get help. Opening the doors to engage with customers makes them feel valued. This builds a good reputation and makes your company trustworthy as customers feel connected in one way or another. Keeping social media channels open for customers will create a lasting impression and positive impression and increase the chances of them recommending your company to others.
Listen To Your Audience
Don’t just focus on yourself when posting content on social media; take a moment to respond to any comments, queries, and impressions from your audiences as well. One way to do this would be to ask them to leave a comment or ask any burning questions they might have. Listening and responding to their comments and impressions gives them even more reasons to become avid followers. This also gives you an opportunity to know what they would want from your product/service, hence insight on how to satisfy their needs. The more you listen and engage with your followers and audience, the higher the social shares and conversions will be.
Keep Your Audience and Followers Engaged
Although Google may not use your social media activity and impressions in their ranking algorithms, using the same to increase engagement on our website and other pages might. Posting content that your audience is willing to consume or find helpful will make most, if not all, of them, want to check your website out.
Getting them to take part in your social media campaigns through likes, shares, comments, retweets, and favorites, your popularity will grow, winning more audiences and followers over. Having garnered more followers, you can then use the numbers to increase engagement. Most companies use reward programs and other incentives to boost following and activity on social media. You could also follow suit or simply create a poll, ask questions, and request them to share your content widely.
Boost Brand Awareness
Social media marketing is considered one of the best ways to market and make your brand known to the masses. With billions of people using social media every day, using organic methods to grow a following on these platforms can help build and grow your brand. The more people know your brand, the higher their chances to choose you over your rival.
Each post or comment you make on social media puts your brand out there, making it known to all that see it. This is one of the reasons we recommend uploading content regularly and being active on social media. The more people get to see your brand, the easier it will be to remember, especially if they need a service/product you offer. Getting more exposure on social media will also encourage users and audiences to want to try your products. There’s even a good chance they will start searching for your products on search engines, too, great for your national and local SEO.
As more and more people search for your product on popular search engines, say Google, your site rankings will improve. Its performance will be even better if they search for products with your brand or main keywords in them. Your hard work growing a following on social media will finally start paying off on Google and other search engines – this includes returns on investment.
Use Hashtags
Hashtags are a useful and effective feature on social media. They make unifying various social media marketing campaigns relatively easier and more manageable. You can also use hashtags to drive traffic to and from social media pages as well. It would thus be best to master how to use this feature on the various platforms for improved performance and efficiency.
Hashtags are the keywords on social media. Users can search for a specific hashtag to get every post they’ve ever made on social media. It would help if you thus thought of an easy-to-remember yet relevant hashtag to use in your campaigns. The other good thing with using hashtags is that they appear in search results.