How to Choose a PPC Budget for Irish Campaigns

As a business owner, leveraging only free marketing for your business might not always give you the quick boost you need.

If you’re having trouble choosing an ad budget for pay-per-click (PPC) because of cost, you can be able to strategically find your way around it so you can save and also not unnecessarily go shove your budget.

Choosing an ad budget for pay-per-click (PPC) requires a critical approach because it will have a direct impact on sales and revenue.

Now, let’s look at some of the key elements you have to consider when setting your ad budget in Ireland or any part of the world.


Before starting any form of PPC campaign, make you have a full grasp of how it works. In e-commerce, PPC management simply involves how businesses set, manage and optimize their campaigns to ensure businesses get a return on their investment.

The ads can be displayed on websites, apps, and search engine result pages (SERPs) like Google.

For an ad to be effective, it needs the following three key players:

  • The advertiser (your business).
  • The ad network (like Google Ads).
  • The hosting website where the ad is displayed.

Advantages of PPC for E-commerce PPC offers numerous advantages for businesses. Some of them include advanced targeting based on demographics and behaviors, increased revenue through targeted traffic, measurable results, diverse display options across multiple platforms, and budget control as you only pay when someone clicks on the ad.


Google ads have become popular among businesses for PPC campaigns. Most of their ads are used from €1000 to €10,000 per month.

However, on the Google Search Network, businesses can use the cost-per-click (CPC) for as low as €1 and €2 while the Google Display Network’s average CPC is usually around €1.

However, you should know that these prices fluctuate based on factors like industry, campaign targeting, and the chosen ad network.


  • Avoid using a baseless setup for your ads. Make sure your ads appeal to your target audience so they can attract them when they see that it focuses on solving their needs.
  • Ensure your ad  is displayed to the right target audience using their specific demographics like location, age or interest
  • Always assess your budget and adjust it to fit your ads performance. This will ensure you get a return on your investment and you can note areas for improvement.


When setting your PPC budget, you should consider the following steps to get the best out of your campaign:

  • Understand the average industry spend: Make sure you know how much it’ll cost to run ads in your industry so it’ll give you an overview of the amount you need for your ad.
  • Start small: if you are new to PPC and want to reach millions of audience, it is best you start with a small budget so you can use it to understand the campaigns that bring in the best results.
  • Align with business goals: Do not run baseless campaigns. Always have an objective. Ensure your PPC campaigns align with what you hope to achieve whether it is more reach or sales.
  • Consider professional assistance: If you know that you can’t find your way around managing your campaign to be effective, seek professional assistance so you don’t waste your budget. The average cost of getting professional services starts at $300-$400 per month, minus your ad spending and set-up fees.

When choosing the right budget for your PPC, optimize your campaigns for the best return on investment, stay updated with current ad rates, be flexible and use data to grow your business.

Leave a comment