Outreach and link building are some of the most essential components of any effective SEO strategy. However, they can be quite tricky to navigate. Before you embark on your link-building journey, it’s always important to ask yourself, “why would anyone want to link to this page of my site?”
If you can’t answer that question, it’s unlikely that other people will see the need to link to that page either. To better understand the question and get started with your link-building and outreach efforts, we broke down the process into three types based on our link building service experience: creating content, collaborating on a piece, and directly asking for links.
Creating content from scratch
This is the most traditional route to securing backlinks. It can take many different forms, based on the type of industry you’re in and the available resources. For instance, if you don’t have the time and the resources, creating an infographic containing important takeaways can be an effective way of building links.
Alternatively, if you’re looking to go bigger, you could create a whitepaper on a relevant topic, using insights and data from your team of experts. The key here is making sure that your content is providing something fresh and valuable, essentially one that your competition doesn’t. This will give people a reason to link to your page from theirs. Once you have the content, remember to increase its exposure by promoting it widely, so that it has a better chance of receiving backlinks.
Collaborate on a piece
This is another effective way of securing backlinks. It involves contacting the relevant experts in your field for quotes and insights, which you then include in your content. The make benefit of using this approach is that people will be more likely to link to your page if they get featured within your content.
To find experts you could collaborate with, use social media platforms like LinkedIn and Twitter and look up people and media personalities using hashtags like #Journorequest and #PRrequest. You could also search these hashtags for opportunities to collaborate with other people and secure backlinks to your website.
Directly ask for links
Directly asking for links is the least recommended method, as it can easily come across as begging, and it is unlikely to be successful. You also run the risk of getting into a “link for link” approach, where someone agrees to link to your page if you also promise to link to one of theirs. This approach doesn’t add much value to the user and is often seen as a manipulative tactic.
Here are some of the best links you can get via link building
Outreach and link buildings can be effective ways of improving the visibility of your website along with your SEO rankings. However, it requires time and effort. When you create valuable content, partner with experts, and become strategic about your outreach, you will be able to secure backlinks that can successfully boost your online visibility and drive more traffic to your website. Don’t forget to always ask, “why would a person want to link to this page on my site?” and use it as a guide to establishing the best strategy to build the links you need.