Getting visitors to come to your website will be something you should always be doing. It plays a crucial role in creating awareness about your business and driving leads your way. On-page SEO is a crucial process in regards to boosting your website visibility, since it involves everything your visitors see or interact with.
On-Page SEO? What Is That?
On-page SEO is also known as on-site SEO. It’s an organic method where every page of your website gets optimised in ways that improve search engine rankings. Several crucial factors, such as HTML tags, images, and written content, can all influence your website’s on-page SEO. Chances are good that if you make manual changes to your website that wind up impacting the pages, they’ll count towards on-page SEO.
On-Page SEO Is Crucial For Local Businesses
On-page SEO is limitless in how important it is. If you would like your website to rank higher than your competition, you need to do on-page SEO. You’ll also need to routinely update your website elements in order to stay current with new trends. On-page SEO lets businesses enjoy tremendous control over what specifically helps their websites rank in various search engines. Every on-page SEO element is editable. You can also update things if particular on-page SEO factors or keywords aren’t helping boost your visibility. On-page SEO needs to happen all the time. Unlike paid search, there is no end date involved, and that means you can build other search engine optimisation techniques on top of what you do here.
If you are just getting started with SEO, then on-page SEO is going to be where you take your first steps. Due to this, it’s perhaps the most crucial search engine optimisation technique of them all.
Check out our guide to SEO for local businesses.
Check out our Google My Business Optimisation Guide
On-Page Search Engine Optimisation Factors
Several crucial factors contribute to your on-page SEO. Some of them have already been mentioned. It’s crucial to understand every element of your on-page SEO so you can make the most of its power to produce results that benefit your business and you get the most from your services for SEO.
Content And On-Page SEO Have A Strong Relationship
Your website’s written content is always going to be a dominant factor, not just for on-page SEO, but also in encouraging visitors to stay with your website so they can learn more things about your business. Your tone of voice, specific vocabulary, and content presentation all impact your search engines rank your website. It also impacts how much time audiences will spend visiting your website.
Using Keywords In Terms Of On-Page SEO
The first thing involved with the creation of engaging content that boosts your website visibility is of course appropriate keyword research. Doing effective keyword research means that you understand your target audience. You need to know how they use search. You also need to know the specific terms they input into search engines when looking for a business like yours. Keyword research is absolutely time-consuming, but doing things right will give your content a great chance to rank well in various search engines.
There are many free tools that are available to you so you can recognise the specific keywords and phrases that your written content should have in it if you’re going to feature prominently in relevant results:
People also ask: If you use Google, there is a feature that shows up partly down the page of results. It’s called ‘people also ask’, and this tool should give you great ideas about search terms related to what you originally typed into Google’s input field.
Searches related to…: This is another Google feature that offers you topical suggestions that are related to the initial search query. Not every one of them will be relevant, but you can find some useful ideas in here.
Autofill: The majority of search engines have yet another useful tool which is autofill. What basically happens is that when you begin inputting anything into your search bar, you’ll start seeing suggestions that would finish what you’re trying to type in. These would show up underneath the bar, and they can give you additional ideas about certain keywords that you might want to focus your attention on.
All these tools provide you with fundamental understandings about the words and phrases you need to feature in your written content. Remember several things when you go through all this. First of all, you need to employ a wide variety of different keywords and phrases based on each particular page you work on. For instance, your homepage should be a place for more general terms, keywords, and phrases as they relate to both your business and industry. On the other hand, specific pages for products and services might use different sets of keywords that actually narrow in on those particular products and services. This means you can get each individual page ranked for the most relevant searches looking for such content. Also, search engines will figure it out if you try and do any keyword stuffing. Don’t add keywords to your website that don’t belong there. You should have written content that is fluent and has an obvious purpose. If not, you might see website penalties.
On-Page Header Tags
You might be curious why header text proves to be so important for on-page SEO. However, it really does matter quite a bit in terms of how search engines rank your business website.
You should break your content down into numerous headings. This will make it simpler for your audiences to use your written information. When things are easier for the audience, search engine bots have an easier time too. You might be uncomfortable with the thought of search engine bots crawling through all of your website, it’s actually totally necessary if you want your website to rank. Also, whether you do or don’t do search engine optimisations, your website will still be crawled by bots anyway. Why not give them a helping hand if you have better website visibility in exchange?
Header text has another benefit. It can give an audience some idea of what they might expect to get from your page content. If there’s a particular section they want to skip ahead to, they can do that instead of going through all the text looking for the information that they need. Given this, it’s crucial that you create informative headings that actually relate back to specific pieces of content you are providing your audience.
You can use a very easily understood structure that helps your readers make sense of your content. Many people just refer to it as H1, H2, H3, and so forth. Using these structures lets you set your content clearly with order in terms of how important every piece of content is. In regards to how you should employ them, use H1s for your page’s main heading text. You can use H1 headings more than once each page, but a page that only has a single optimised H1 heading is likely to have better results than a page that has more than one H1. Use H2s for key subheadings as they relate back to the title of the subject. Think of an H1 as a book title and H2s as being book chapters. If you want more subheadings, then H3s can break down an H2 into parts, and you can dive further with H4s, H5s, and even H6s. You should know that an H6 is going to always be the bottom rung of this ladder. In fact, subheadings past H4 aren’t used very much with the exceptions of truly technical or deep content.
If you want to make the most of these heading structures, then you need to draft your content out first. This can give you a good understanding of just how many subheadings you are going to use, as well as their best placement in your content. Research that is based on your content you are looking to create can help you delineate specific areas for heading and subheadings alike.
Using Blogs For Your On-Page SEO
Blogs are effective ways to engage your audience. However, they can also prove useful for SEO. Optimising blog posts can draw more website visitors, and that should always be a good thing.
It’s crucial to keep in mind that your blogs aren’t just written for SEO purposes, however. You need to write them for consumers and any other key stakeholders in your business, given how these are the people you want to engage so you convert them into actual clients and customers.
You need to make the subject matter of your blog as original as possible. Fit it as well as you can with your audience’s target interests. Admittedly, it’s easier to say this than actually do it. Research your target customer base. Specifically, look into relevant blogs already gaining attention in your industry. This is crucial if you want to make your blogs as successful as they can possibly be. Remember how vital keyword research was to on-page content? It’s also true here, because it helps your blog get featured in any relevant search results people are looking up.
HTML Tags Work In On-Page SEO
HTML stands for Hyper Text Markup Language. These tags define every single structure on a broader GTML page. These structures include how images and text are placed, and also hypertext links. Any webpage has to have four main tags. The first one is <html>, the second one is <head>, the third one is <title>, and the last one is <body>. These tags always come in pairs. As such, your webpage has to start with < html> and have an absolute ending of </html>. Likewise, <head> starts your header while <head> ends it. Bracket your title with <title> and </title>, and put your body text in between <body> and </body>. Your body content is where you can put text, videos, images, links, and more.
WordPress and other content management systems feature templates so you can create content and webpages without having to manually add HTML tags. This frees you up to focus on the actual page content. On the other hand, if you get a webpage that isn’t formatted just right, knowing what these tags are and how they’re used in HTML code can make editing easier to do.
Meta-titles are also known as title tags. Meta descriptions are a related attribute. Together, they’re HTML components that offer page summaries about their related content. If you want to get your website ranked, then you can’t ignore these essential components in terms of on-site SEO.
Meta-Titles In On-Page SEO
Title tags, or meta-titles, dictate what the title of your webpage is going to be. Such titles are featured on results pages, typically as the clickable link which actually goes to the webpage. Your meta-title needs to offer a concise description of the topical matter covered by the page.
If you want a title to display properly on the search engine results pages, also known as SERPs, you need to keep it under 60 characters in length. This won’t guarantee proper formatting and correct display, but research has proven that approximately 9 in 10 titles less than 60 characters long show up right. Title lengths aren’t based on actual character length, interestingly enough. In fact, what they’re based on is a 600-pixel container. Due to this, don’t put your titles in ALL CAPS. Not only is this considered Internet ‘yelling’, it also takes up more space. As a general rule of thumb, your best bet is a title in the range of 50 to 60 characters.
You need to remember to personalise meta-titles given how they help different search engines recognise your page topic. If you use similar titles to a different company’s website, it’ll be harder for your page to rank highly in the SERPs. Meta-titles are used in three crucial places:
Your meta-title is generally going to get displayed in the SERPs, although there are a handful of exceptions. Here, they have tremendous influence over whether or not prospects decide to click on the link to your site or go somewhere else.
Meta-titles also display at the top of browsers in their tabs. Unique titles including relevant keywords let visitors recognise your particular page, especially when they have opened multiple tabs.
Including relevant keywords with your meta-title is crucial, but don’t overdo things. Search engines are smart enough to understand keyword variations. So, if you try stuffing too many keywords in just one title, your website might face some penalties. Also, your possible website visitors might be due for a negative user-experience.
On-Page Meta Descriptions
When website pages are shared via social media, their meta-titles appear automatically as clickable links inside the posts. Some social channels will let you edit some of this inside their platform so you can show something other than the originally stipulated meta-title, it’s still crucial to have it optimised in a way that fits with your page.
The meta-description is an HTML attribute that provides just a snippet of page text that winds up featured below the meta-title in the SERPs. The idea behind meta-description inclusion is providing more information regarding the topic and content of the page being linked to. Many search engine users find this feature useful, which is why it’s often visible in the SERPs.
In regards to how long meta-descriptions would ideally be, you should aim for a range of 50 up to 160 characters. Anything longer than this typically gets truncated by Google. Then again, what’s most important is offering value to prospects and generating clicks.
In terms of being an on-page SEO method, meta-descriptions have been proven to not contribute to your search rankings. However, don’t eschew them as not being important. While they might not influence your SERP rankings, they can influence whether or not a human visitor decides to click on the link and visit your website or not. Given this, write them in naturally engaging ways whenever possible. Potential visitors use things like meta-descriptions to gauge whether or not your page and content suits what they’re looking for through their search engine of choice.
While writing various meta-descriptions for every website page will take time, you need to do it. Duplicate descriptions for every page will confuse readers and possibly just convince them that you were lazy about your content.
Don’t use quotation marks when you write descriptions. Google, as well as the other search engines out there, usually cut descriptions off when they see quotation marks. In fact, a great rule of thumb is just avoiding using any non-alphanumeric characters when you type your meta-descriptions.
There are many cases where search engines won’t even use meta-descriptions you provide, as they’ll just apply their own. The reason for this is because search engines just won’t believe the meta-description you created suitably answers the query of the searcher. However, the search engines might find what they consider a better block of text from your page.
Since meta-descriptions don’t technically influence website ranking, there’s less point than ever to doing any keyword stuffing. They’re all about convincing a human mind to click on the link to your page because your website has what they’re looking for. Still, certain keywords can help if they answer a specific search query.
On-Page SEO Content Audits
It’s great if you want to add new pages to your website. That shows the world that your business is developing even more all the time. On the other hand, something else that is very important is auditing your existing content.
If you’re not sure what’s involved with a content audit, it’s basically the process of analysing every page and asset of your website. You do this so you can know what needs to be updated, deleted, created, or just totally rewritten.
Analysis of your existing content helps your business many different ways, since you can:
- Evaluate the success of every page
- Identify if featured information remains relevant and accurate
- Ascertain what kinds of content the visitors of your website would like to see.
Understanding these various factors and how they work means your business can stay fresh, current, and timely. Also, you’ll improve the website experience of your online visitors. This should maximise session times with a positive influence on buying decisions.
While doing content audits doesn’t have a direct and tangible impact on visibility and rankings, audit outcomes can still have a positive effect. If you think you have a page that might need to be updated with more relevant keywords or phrases because of an audit, making such changes should boost the visibility of that page. Given that, content audits need to happen regularly. Embed them in your broader SEO strategy. Don’t rush your audits. You don’t want to miss items such as missing meta-descriptions or broken links.
When doing a content audit, always remember your specific goals. Do you want to aim for better conversion rates on a particular landing page? Or are you looking to identify specific pages that require better optimisation for search engines? Drafting out your goals means you won’t just clean up things about your website, but you’ll also improve its performance to meet the moment.
If you want help with off page then check out our link building guide for Irish businesses.
Image Optimisation For On-Page SEO
When most people optimise their website, they usually focus on their written content. They might not know that videos and images can also have a tremendous influence on the visibility of the website they are on too.
If images are utilised properly on website pages, then they add something substantial to the content. They can even help page structure by breaking up the written text. On top of this, it might help explain page topics better. Pictures really are worth their cliche of a thousand words, if not more.
Google image searches are growing in importance to businesses. As a matter of fact, since 2016, there has been a noticeable increase in mobile searches specifically for ‘image search’. Visual content is a new, exciting, and powerful way to help lure potential visitors to your website, so don’t overlook it.
Using The Best Images For SEO
Original images are the best ones to add to your business website. A big reason behind this is how Google’s algorithm crawls sites looking for duplicate content of any kind. Images are no exception. It might be hard to take high-calibre images that relate to your content that you want to incorporate into your website. However, just having images of products you sell or just pictures of your business management team can make a world of difference. If there is a main image, or just one image you would like to rank for in particular, then aim for having it close to the top of your webpage. Utilising stock photos isn’t recommended, but if you have to put them to use, try to use imagery that seems genuine and aligns well with your current brand.
If you would like basic alternatives to photos and would like to keep things original, then consider illustrations and graphs that help describe your page’s written content. There are many useful tools around that you can use to start creating your visual illustrations, be they blog posts or YouTube videos. You should also know that most age groups love GIFs, and they are quite popular. If it fits your business style and branding to include them, they might be a wonderful way to maintain high page sessions for your website. Don’t go crazy with GIFs, however. Using them excessively can distract readers. They might even make your page really slow to load.
Optimising Images For SERPs
Once you find the images that you would like to put on your site, your next step is optimising them for the search engines. In terms of optimising images, you need to do several crucial things, including the following:
- Naming each file
- Formatting your images
- Uploading them
- Adding your images to your webpage
- Practical Tips For File Names In SEO
Whether or not it’s obvious to you already, you need to name image files using an optimised naming convention. Any file name that you pick is going to be one that a search engine sees when it scans your website. Given this, file names like DSC4567.jpg don’t help you out whatsoever. Stick to keywords and phrases that simultaneously relate to the image and the webpage, as these will help search engines learn better what your images are about and how they are relevant to your page. Search engine bots don’t yet have the ability to ‘see’ pictures, so they actually focus on name-reading.
Consider this example of an image with an optimised file name: You’re doing a blog about the Gaudi architecture of Barcelona. You include imagery of a sun setting behind the famous Sagrada Familia. If so, your file name should be something like gaudi-sagrada-familia-sunset-barcelona.jpg. The topic starts the file name for better optimisation.
Formatting Imagery For On-Page SEO
There are many ways in which you can format images for your business website. Just keep in mind that a lot of it depends on the specific image you are hoping to use and where you are going to place it.
JPEGs are good for saving bigger images; they offer pretty good image quality for a reasonably low file size overall.
PNG images typically have better quality than JPEGs. As a consequence, the file size is larger. Given this, you should probably only use them if you would like to keep transparency in the image background.
Various content management systems, also known as CMS, and templates offer you various image size conventions. This is why you need to first note the pixel sizes that your images are going to be or need to be. Header images might be as large as 1500px x 500px, although featured images might only be 400px x 400px.
Uploading Your Image
Uploading your image should be simple. Your chosen CMS should have a clearly identified way to do this. On the other hand, one part of the image upload process might include adding various data, including image captions, alternative text or alt text, and image titles. Such information makes life easier for search engines looking to read images and then rank them and your page properly.
Your image title needs to reflect a file name you decided on for the image. This will sometimes populate automatically when you give a file a name.
The alt text needs to describe your image more thoroughly. This is the text that will show if an image isn’t displayed for certain reasons. Readers with visual impairments might also use them if they have a screen reader. Try to make sure that your alt text features keywords relating to whatever page it is featured on.
You might want to add image captions that would be featured underneath images that you decide to upload with a text format. Captions are used frequently when images represent something particularly significant. They might also work as a short description of data, tables, and graphs.
Adding An Image To Your Webpage For Optimisation
There are a few different ways to add images to your website. Again, they’ll vary based on whatever CMS you are using. You might want certain images to be headers, social images, or features. Then again, you might look to feature other images in the written content. In cases like these, for CMS platforms such as WordPress, you can just add in your image block. You can put these to the right, left, or middle of blocks of written content. If not, your chosen CMS should have options for uploading images inside the text. You should see that option featured on your toolbar.
Based on how you want to position your image inside the text, you might have to put some HTML code to use to place it just right. Don’t worry about things too much if this winds up happening. You can find plenty of DIY YouTube videos and blogs that show you how to properly code your image for optimal positioning in simple steps.
What You Should Look For When Doing On-Page SEO Analysis
Not only will it take you time to do your website optimisation, but it will also take some time for search engine bots to get around to crawling your website and then ranking it properly. Google says that ranking a website can take as long as six months. However, this doesn’t minimise the worthiness of on-page SEO.
If you want to make sure your SEO is working once your six months of waiting are up, then there are two primary pieces of data that you need to check. They include:
- Keyword Rankings
- Website Traffic
- Keyword Ranking Analysis
The biggest factor in knowing how well your SEO efforts are taking off is going to be well how you are ranking in SERPs for your designated keywords. Your goal should have honestly been decided from the very start. Once your six months have passed, then you should look up your target keywords and see where you landed. Hopefully, it’s at least in the direction of your goal, if not actually close to it.
You can use many different tools to see how you are ranking for your target keywords. Just keep in mind that the most informative and accurate versions are premium versions you need to pay money for. You might also need to check keyword rankings on a regular basis in order to see what kind of fluctuations they have. An occasional glimpse might only show you the keywords at high or low points without providing you a better overall picture.
Website Traffic Analysis
Page traffic is a crucial result of analysing your success with on-page SEO. If you have optimised a website to the point of its ranking for particular keywords you decided to target, then you should be witnessing a lot of new traffic. If you don’t have a traffic increase, then it likely indicates your SEO efforts have fallen short of success.
Keep in mind that the real goal behind more website traffic is more revenue. Even if your traffic doubles or triples in half a year, does it really mean anything if you don’t have more sales or enquiries. If this happens to you, consider looking over your page content again. Try to get more testimonials, case studies, and reviews.
On-Page SEO’s External Factors
One central issue to website traffic as an SEO analysis metric is that a variety of external factors might influence it on top of any on-page SEO you did.
First of all, Google loves chopping and changing the ranking factors they consider more important than anything else. They also love not telling anyone which ones they are at any given moment. This really means that it’s nearly impossible to keep a website ranked highly for any stretch of time. Given this, it’s crucial that you stay up to date with any news you can get about Google’s SEO algorithms since there will be a few James Bond types that figure out information like this and share it with everyone else.
Second, if you have a competition on social media or just anywhere else that goes back to one of your optimised pages, it’s hard to differentiate the audiences you get from your SEO work or the competition. Luckily for you, social media sites and Google Analytics can both give you indicators of where your visitors came from before they landed on your page. Then again, even this won’t factor in people from the competition from the ones that just typed keywords into a browser over clicking a link.
Third, how your target audience employs search will be always evolving. A keyword that is popular one day might be totally different the next, and given how voice searches are growing in popularity, long-tail keywords are growing in use. This is why you need to audit your on-page search optimisations with regularity, since nothing is going to stay the way it is for long.
Best Practices For On-Page SEO
In terms of best practices for on-page SEO, you need to be sure that you go about every facet of on-page SEO. You also need to do all of this in systemic fashion. This will help you make sure you get optimal results for your work.
How to Produce Content That Is Optimised
Application Of Keyword Research
Doing keyword research is the first thing you can do in learning how your specific audience you are targeting is using online search. You’ll learn which topics that your content needs to include. When you know how to apply them effectively to your website content, then you’ll start creating engaging content that will encourage visitors to stay at your site and learn more.
Once you pick keywords, group all of them into various topics. These topics will make up your different pages. It’s better to group keywords together than creating new pages for every single keyword you have. Following up with this, type your keyword groups into different search engines; this will help you choose what kind of content to put on every page. Take note of page ranking for similar groups are heavy with images or videos. Also look into content that is heavy on text versus concise and short, as well as formatting. This all helps you take pages to new levels in terms of uniqueness.
Your website’s primary and perhaps only real purpose is helping your target audience learn about your products and services so they can see how they might bring more value into their lives. That means that every website page needs to offer a specific purpose in that broader goal while featuring high-calibre content. You shouldn’t create a website just so you can rank on Google’s first page. That’s actually counterintuitive.
There are a number of low-value tactics you need to avoid. Some of them won’t boost your website visibility, and others will just lead to Google penalties. One such tactic is making individual pages for every keyword, even if they all represent a similar topic. For instance, a craftsman might have a website with individual pages for unique furniture, personalised furnishings, and bespoke furniture, even though these could all be interpreted as being the very same thing. Such practices don’t help audiences. In fact, it can confuse them. You’re not going to earn any love from customers that you’ve now missed out on. Search engines won’t like your website either.
In 2011, Google updated their ranking algorithm so that websites started seeing penalties for ‘thin’ content. The search engine still uses this penalty today a decade later and more. Thin content is just quality that is repetitive, low in quality, or just little in volume. Google did this as a consequence of practices like those that were mentioned earlier, given how little value they offer to visitors.
Another kind of low-value tactic that you should avoid is duplicate content. Copying content verbatim from another site before republishing it like it was your own is considered duplicate content. Other forms of duplicate content include making the slightest of changes to copied content or just copying content from one part of your website before adding it somewhere else. Duplicate content doesn’t always mean an automatic penalty. However, Google is good at finding two or more pages that have identical or similar content. Generally, the original page that first published that content is going to get chosen for display to searchers. Everything else is totally hidden out of sight. Google does this so that searchers enjoy better user experiences without having to sift through multiple copies of the same content. They know and trust Google to give them unique links and the best of each category.
Also, avoid keyword stuffing. This has been referenced several times already, and there’s just no need to hit a certain volume of keywords throughout your written content in order to be sure that your page ranks for it. Google will look through your content for certain keywords, but it’s more crucial to be sure that your written content is valuable and unique. It has to be sensible to your audience.
Don’t Try To Reinvent The Wheel
If you already have lots of content on your website, then don’t waste your time and energy trying to come up with new content all the way from scratch. Rather, evaluate every one of your website pages. Keep the ones that have already attained high traffic levels. Focus your efforts on editing pages that don’t have the readership or viewership levels you want. Once you make crucial changes to any underperforming pages, you can return to pages that are doing well to see if you can make any tweaks that might make the most out of their engagement levels. That might involve the inclusion of new kinds of content, such as infographics, videos, or images. If you do this, just be sure there are valid reasons for doing it. Be sure that anything you add is actually adding value.
NAP stands for name, address, and phone number. NAP details are something you should include regularly across your website, and be sure that the information is consistent. This information helps customers enquire with your business a bit faster, if they need anything that they can’t find on your website. The inclusion of NAP details across your website also means that Google My Business and various other listing pages can use your website links and your listings faster. .This improves your website visibility yet again.
Other Best Practices
You might think putting links on your website that would take visitors away from your page to be a bad idea, but it’s actually something that can help you out with search rankings. Linking to high-quality sites, including ONS, Google, or industry bodies relevant to your sector or content can give your audience more information on a particular topic. This can boost the authoritative stature of your website in the view of search engines.
Also, linking between your various website pages will help the search engine bots find and then index all of your content so they can get ranked. You’ll also provide an easy roadmap for visitors who want to navigate your overall website, and they’ll appreciate that. Be careful when you do your linking though. Try to cap how many links you put on every page. One rule of thumb to use is to only provide links in sensible situations, such as when you want to back up certain facts. Don’t run around adding links just to rank that page better.
How you set up your website navigation won’t just impact the opinions of human visitors. It’ll influence the length of time they stay. It also impacts how the bots of search engines will index your pages and rank them. Yoru website navigation helps search engines decipher the context of your content and how they relate to one another.
It’s crucial to keep in mind that no matter how badly you’d like to rank on Google’s first page, it’s always your audience that comes first. Always keep this in mind, because it’s how search engines are looking at things. Search engines are businesses themselves. Their product or service is giving their customers answers and information they are seeking. If they provide sites on their results pages that feature confusing navigation, it won’t just look bad for that website but also the search engines pointing links to them.
Consider page hierarchies when creating or doing editing of your navigation bar. Try to keep in mind what pages are most important for customers. Categorise them. These categories can be the headings you use on your navigation bar. Think of them as to how food items are grouped along supermarket aisles.
A Brief Summary Of On-Page SEO
Now that you’ve read all of this, you see how many factors are involved in on-page SEO. That’s why it takes serious time to make a great website. Make it so it suits the demands and needs of the customers that you want to target. That will prove to Google why they should rank it high. Don’t get discouraged. This page is long, but it’s mentioned how crucial on-page SEO is. Once your six months are gone, you can reap some serious rewards.
The biggest thing to do when doing on-page optimisations is to always remember your audience. Search engines are looking to please them with great results, so your website needs to be a great result featuring simply navigation to unique content that is high in quality, timely, and relevant.
If you need help with your SEO then contact us for more details on our services.