Link building involves acquiring hyperlinks from other websites, a process that requires persistence, creativity, and a deep understanding of SEO. It is the backbone of every SEO plan because once a startup is able to establish relevant backlinks, it’ll create traction and increase their brand visibility.

This content ultimate aim is to offer relevant and important insights into how startups can leverage link building to gain visibility and credibility among already established brands.


The concept of white hat and black hat in link is one that cannot be removed from the entire process of link building.

Before you begin the process of building links for your startup, you must first distinguish between ethical (White Hat) and unethical (Black Hat) practices. This will go a long way in determining how your brand will be perceive and the rank it’ll get on Google.

Google’s guidelines always favors ethical practices and penalize those who attempt to trick the system.

  • Ethical (White Hat) Practices

Just as the name implies, white hat strictly follows search engine guidelines to prioritize long term sustainability.

Organizations that use white hat focus on their content marketing on creating high-quality, relevant content, promoting naturally, and earning high-quality backlinks without deviating from search engine rules.

  • Unethical (Black Hat) Practices:

While white hat follows all relevant rules to generate backlinks, Black Hat practices, on the other hand, exploit loopholes to truck the search engine algorithms to gain quick wins.

Examples of these unethical practices keyword stuffing, cloaking, and buying links to give an initial boost. These practices can lead to penalties that hamper your site’s ranking in the long run. You have to be careful which backlinks practice you adopt for your brand because once you taint your reputation online, it might be a not difficult to regain it.

Now, let’s explore some of the importance of link building.


Backlinks are the vote of confidence from one website to another. When bloggers include a link to your website in their contents online, it gives the search engine an indication that your content is valuable, credible, and worth referencing.

You can think of them as testimonials that helps improve your brand image.


Backlinks is the backbone to getting a high ranking in search engines. They are indicators of a page’s quality, with links from high-authority sites carrying more authority on the web. This is why a well-executed link building strategy will guarantee improvement in your website’s standing in search results. Content that are seen as valuable always make it to the first page on Google.


I’ll advise you to never go into link building for your website without have a good strategy.

This is one mistake most startups make. They sometimes are in a rush and ignore the importance of being strategic about link building. You need to take the time to carefully plan before execution.

Check out these key elements to consider when planning a strategy for link building:

  • Identifying Targets and Overcoming Challenges

Research! Research!! Research!!!

There are many cases of startups building links without taking the time to research.

Imagine starting a journey and you have no idea how to get there, chances are you either get lost on the way or it takes you a longer time to get to your destination.

There’s no difference between the analogy I gave and link building. The first step simply involves identifying potential sources for backlinks.

Checkout the niche you want your backlinks to come from (industry blogs, news websites, forums, and directories).

Though securing backlinks from these top sources can be challenging due to high competition and strict selection criteria, the only way to win is to be persistent and keep creating quality content.

  • Crafting Valuable Content

I can go on and on about the importance of creating valuable content and it still won’t be enough. The simple rule to quality backlinks is adding value.

Does your content as a startup resonate with your audience?

Whether you are putting out informative blog posts, insightful infographics, or engaging videos, always offer value to your audience and compel them to share it, thereby earning you backlinks.

In fact, if the content is great, they’ll share it without you asking them to.


Remember when I gave the importance of having a good strategy to build links? Check out these effective strategies that have been proven to always work, and implement them for your startup.

  • Guest Blogging: I’ve seen cases where people downplay the importance of guest blogging, but it has been proven to be one of the most effective strategy to get backlinks.

As a startup, write to popular websites in your industry and include a link back to your site.

This not only earns you a backlink but also exposes your brand to a wider audience.

  • Influencer Outreach: The more people see your brand content, the more they are likely to check it out. You can connect with key influencers in your industry and persuade them to share your content. You can even give them an incentive to share your content with their audience.
  • Broken Link Building: Look for a broken link on another website, create a similar content, and then suggest to the site owner to replace the broken link with yours. If the site owner agrees to it, perfect!
  • Skyscraper Technique: As a startup, you need to identify viral content in your niche and create something even better, then reach out to sites that link to the original content.
  • Resource Page Link Building: Create high-quality, useful and informative content that other sites would love to link to on their resource pages. You can focus on recent trends in your industry and capitalize on the buzz.
  • Using Infographics: Infographics that are informative always get lots of shares or download. People love it when the can easily get what the need and scan through it to get the message. Design informative and visually appealing infographics that others would want to share to get quality backlinks.


Have you ever clicked on a link to read the content but the load time was too long?

Do you wait for the link to open or move on to a better one? For me, I always move on.

Whether you are a startup or not, your users should have the best experience on your website.  The website should be easy to navigate, load quickly, and also provide valuable content that keeps visitors on your page for the long time. If users bounce rate increases, then there’s a problem.

For bloggers that want to link back to your content, if they had a terrible experience on your site, they won’t want their audience to go through the same thing. Therefore, optimize your site’s design, loading speed, and content layout to enhance user experience.


After mapping out your link building strategy, it is of no use if you are unable to implement it.

Execute your plans, track progress, and tweak your approach based on results and analytics.


While link building is an effective strategy, for a startup that doesn’t have much content, you can reach out to website owners that have built authority in your niche to feature your content. But first, you need to build relationships and your content should be perceived as valuable.

Then Craft personalized emails to your targets, showcasing your content and explaining why it would be beneficial for their audience.


When requesting backlinks, ensure your approach is professional and mutually beneficial. Never demand a link; instead, suggest how linking to your content can add value to their site.

Also put yourself in a place when you can also support them rather than only getting from them. The relationship should be mutual.


After implementing your backlinks strategies it is equally import to gauge how your tactics are performing. This is where tracking and measuring your backlinks is important for success.

The good thing about this is it’ll help you analyze the best places to reach your target audience and how long they spend on your website.

You can use SEO tools to track the number and quality of backlinks, monitor your website’s traffic, and measure your search engine rank. This is also necessary for Adjusting your strategy whenever it is needed, based on your analytics.


Constantly build your links to boost your SEO performance. This will improve your search engine rankings, increasing your website’s visibility, credibility, and attracting more organic traffic.


As you are putting content out there to build your links, always pay attention to what your competitors are doing. Study their backlink profiles to gain valuable insights. Use SEO tools like Ubersuggest to analyze their backlinks, understand their strategies, and identify tactics you can also implement


Use tools like Ahrefs, Moz, and SEMRush for backlink analysis, keyword research, competitor analysis, and tracking your progress.


While link building may seem hectic and competitive, the reward is always mind-blowing. As a startup, if you are able to uniquely position your craft to have a compelling narratives, form new partnerships, and create disruptive content—it’ll give you immense brand visibility and awareness. So, start today, stay consistent, and watch your online presence grow.

The process won’t be rosy, but with consistency, you’ll achieve so much.